I have had a few clients comment about choosing organic because they felt that would mean low calorie...interesting article concerning the influence of the term organic...
Consume Confuse "Organic"
with "Lower Calorie"
Just because a food is labeled "organic" doesn't mean it has fewer calories - but a "tendency to over-generalize health claims" may lead to that mistaken conclusion, according to University of Michigan researchers. They conducted two studies with college students to test whether people "assume that foods produced organically contain fewer calories than their conventional counterparts, despite the fact that the 'organic' designation entails no such claim." In one study, 114 students were shown two nutrition labels for cookies, both clearly marked as containing 160 calories per serving; nonetheless, the cookies "made with organic flour and sugar" were perceived as having fewer calories. A second study asked 215 students about a story in which a character who wants to lose weight skips exercising. Students were more forgiving if the character chose an organic dessert than a non-organic dessert - and even more than if she had no dessert. The influence of organic labeling on notions about calories was strongest among those who also otherwise most highly valued "organic" as an attribute of healthy foods. - Judgment and Decision Making
Did/do you think choosing organic means the product is healthier? What organic processed products do you eat?

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